For bloggers that choose to profit at least a little from their writing efforts, they will need to find other means of promoting their site besides blog hops and blogging groups. More than likely they also want their blogs to be seen be people outside of the blogging community.
Part of this can be done through Search Engine Optimization (SEO) and in the past, this was easily done by using keywords through out your site and each of your posts. There was a science to how often and which key words you will use, but just as technology and marketing techniques change and grow, so does the way in which Google.com (the top search engine) weights key words versus links back to your articles in ranking pages. Link backs have become more important over time, and the algorithm derived by Google to rank their pages is smart enough to know when you are swapping links and will weigh them less than other links to your site. Swapping links is still effective, but just like any stock portfolio you want to make sure you diversify what you are doing to promote your site.
I prefer to find free or very inexpensive ways in which to promote my site, one of my favorite methods is using Pingler.com. What Pingler does is shoot your URL out to several sites to publish your article. By doing this you also target specific groups of people by choosing the subject of your post. This works great for a blog like mine, since I write about a few different subjects. When using Pingler you want to keep a few things in mind:
- Submit the URL for your specific post/article, not the general link for your site (you can do that, but make sure you also cover specific posts)
- You can submit up to 5 URLs in a 24 hour period. So don't hesitate to submit some older posts that your current reader, or you, love.
- If the title of your post/article is keyword rich (it should be, for other SEO reasons) then use it, otherwise change it to make sure it is rich in keywords, think about what words the average person would use to find your article.
Here is a quick video made by Pingler telling you more about it:
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